Fractional CMO — B2C
LearnTastic · Fractional / Part-Time Engagement
Location: Remote (Should be based out of USA)
About the Role
LearnTastic is hiring a Fractional CMO to own the B2C marketing function end-to-end — go-to-market strategy, organic growth, brand, and all marketing channels for the consumer/subscription side of the business. This role works alongside (not overlapping) our B2B fractional lead, who owns product marketing and sales enablement for the enterprise motion.
Key Responsibilities
Own end-to-end B2C go-to-market strategy, including channel mix, pricing/packaging input, and growth roadmap
Build and lead the transition from paid-dependent acquisition to a sustainable organic engine (SEO, content, community, lifecycle/retention)
Own B2C brand identity, positioning, and messaging across web, email, and campaigns
Manage all B2C marketing channels: paid media, SEO/organic, email/lifecycle, social, content, and partnerships
Own core B2C metrics — CAC, LTV, conversion, retention — and report against them
Direct and manage external agencies/vendors currently in flight
Partner with product and sales leadership to keep B2C and B2B efforts aligned but distinct
Requirements
EdTech experience required — direct experience in online education, certification/compliance training, or an adjacent regulated-learning vertical (non-negotiable)
Proven track record leading a B2C subscription or SaaS marketing function through a comparable growth stage (ideally through or past an ARR plateau similar to LearnTastic's)
Demonstrated success shifting a business from paid-led to organic-led acquisition
Strong brand/positioning background, with hands-on (not just delegated) execution ability
Prior fractional or interim CMO experience strongly preferred
Comfortable working lean — this is a hands-on operator role, not a pure strategist seat
Nice to Have
PLG (product-led growth) experience
AI-native marketing tooling fluency (SEO/AEO/GEO tools, CRM/lead-enrichment automation)
Experience managing multiple external agencies simultaneously
Engagement
Fractional, part-time/flexible hours. Scope and cadence to be defined during the proposal stage.
...Benefits Competitive Salary 100% coverage for health, dental & vision insurance Free lunch, Coffee, Snacks, and much moreCompany AutoRemind develops electronic communication products used by healthcare professionals and you have the opportunity to be part of...
...period onlyWe currently have a need for instructors in our Criminal Justice Program for face-to-face on campus courses during the... ...In addition, candidates must possess three years practical experience in the Criminal Justice field. The salary range for this position...
...Bartender Department: Food & Beverage Reports To: Lounge Manager / Food & Beverage Director Supervises: N/A Position Summary The Bartender is responsible for preparing and serving alcoholic and non-alcoholic beverages while delivering courteous, professional...
...will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (...
...strategic, business-oriented marketing solutions for leading brands via sport and entertainment, live experiences, retail marketing... ...Headquartered in New York City, we have 1,600 employees and 7,000 Brand Ambassadors operating in 32 offices globally, with reach in 19 markets...